Selling Your Monterey Peninsula Property
When the time comes to sell your Monterey peninsula property no one can do a better job of marketing and establishing top value than Eric Stauffer and Sotheby’s International Realty can. Because of my association with Sotheby’s International Realty, 27 years as local Realtor - resident, and comprehensive local market knowledge I offer the experience to provide your property and you with professional marketing, exclusive exposure and a smooth close of sale!
Whether you are planning to make a local move, a sideways move to another local neighborhood, consolidate into a smaller home, 1031 tax deferred exchange your investment property, take advantage of a Proposition 60 property tax transfer, probate sale, sell a property held is trust, or sell any type of residential real estate, I can help!
First we will discuss your needs and preview your property. Then together arrive at the fair market value or competitive market value for your property. From there we will offer a marketing plan for your approval and further discussion. The marketing plan may involve items such as: pre-ordering termite report and/or home inspection, possibly some pre-marketing home improvements or just some simple ideas to help your property attain best price and terms. We may need to order independent appraisal, get additional price opinions, have property measured or floor plan done, review title issues or have additional inspection as required by county or local ordinance prior to marketing. All of this along with marketing ideas and promotion will be outlined in marketing plan.
At some point we will sign a listing agreement with Sotheby’s International Realty. I will be your agent as assigned by Sotheby’s. The listing agreement commission is negotiable. If you are not satisfied with our service, or for any other reason you may cancel the listing. (prior to accepting an offer) You will not be obligated to sell even for full list price until you sign a purchase agreement with buyer. So the marketing plan is just that, a plan to sell your property under terms conditions and price that are acceptable to you!
Comprehensive Marketing Tools Available For The Successful Sale Of Your Home
Broker Open House Promotion
Public Open Houses
Submit Listing To MLS
Install Signs Lockbox
Regular Color Ads in Herald and Pine Cone
Open House Directories Internet and Newspapers
Comprehensive Internet Exposure on Multiple Real estate Sites
Augmentation Of Websites With Custom Copy
Multi-photo Spreads On Real Estate Websites
Additional Items Outlined On Marketing Plan
Together we will negotiate offers from buyers with terms and price acceptable to you. At this point and upon execution of all purchase agreement documents an escrow will be opened with title insurance company.
Most purchase agreements will have some sort of contingencies. The contingencies will be for things like: buyer’s ability to get a loan (finance), inspection of the property, independent valuation (appraisal) and review of disclosures. So think of contingencies like a promise. Buyer promises to by your property if they can get finance, and reports and disclosures meet their approval. Remember we represent your interests and all contingencies and loan pre-approval will be negotiated prior to acceptance of offers. Also we are there to keep escrow and contingency removal on track.
Upon the removal of all buyer’s contingencies I will have additional documents to secure buyer’s deposit to the escrow, receipt from buyer all reports, and disclosure documents.
The relationship between you and your Realtor is the key to successfully selling your property. Technology, marketing and support staff are ineffective without trust and respect between you and I. Your property and needs are unique, therefore we won’t use a pre-designed plan to sell your property. We will listen to your goals, address your concerns and use our 25 years of knowledge and experience to create a custom plan that will effectively result in a smoothly closed sale.
If you would like to sell your house in Pacific Grove, Monterey, Pebble Beach, Carmel or anywhere on the Monterey peninsula and it is sort of a fixer-upper… We can structure an as-is sale. Call us for details on how to structure an as-is sale on your property. Eric Stauffer – Sotheby’s International Realty, Phone: 831-915-4092
Selling Your Home: Where to Begin?
Remember what first attracted you to your house when you bought it? What excited you about it's most appealing features? Now that you're selling your home, you'll need to look at it as if you were buying it all over again.
A spruced up house makes a great first impression on potential buyers. An attractive property grabs their attention and makes them excited about finding a house that looks and feels well cared for. So if you prepare your home correctly, you'll save time selling it when it's on the market.
A good first impression makes an impact on a number of levels. It's not just the way your house looks to potential buyers, but how it feels and smells to them, how their friends and family will react, how they imagine it would be to live there.
With simple improvements throughout your house, you can grab the attention of potential buyers and help them see why your house is right for them.
Clean Everything buyers expect a spotless house, inside and out. So clean everything, especially your windows and windowsills. Scrub walls and floors, tile and ceilings, cupboards and drawers, kitchen and bathrooms.
Cut the Clutter
People are turned off by rooms that look and feel cluttered. Remember, potential buyers are buying your house, not your furniture, so help them picture themselves and their possessions in your home by making your rooms feel large, light, and airy. As you clean, pack away your personal items, such as pictures, valuables, and collectibles, and store or get rid of surplus books, magazines, videotapes, extra furniture, rugs, blankets, etc. Consider renting a storage unit to eliminate clutter in your garage and attic.
It's hard to get rid of possessions, but cleaning and clearing out the clutter can really pay off in the end. Packing away your clutter also gets you started packing for your next move. Make your garage and basement as tidy as the rest of your house. Simple little tasks such as storing your tools and neatly rolling up your garden hose suggest that you take good care of your house. Don't let anything detract from making your best first impression.
A new coat of paint cleans up your living space and makes it look bright and new. To make rooms look larger, choose light, neutral colors that appeal to the most people, such as beige or white.
Check its condition. If it's worn, consider replacing it. It's an easy and affordable way to help sell your home faster. Again, light, neutral colors, such as beige, are best. If you don't replace it, you can suggest to potential buyers that they could select new carpet and you'll reduce your price; buyers like to hear they're getting a deal. At the very least, have your carpet cleaned.
Repairs and Renovations
It's best to avoid making major renovations just to sell the house since you're unlikely to recoup those costs from your selling price. Make minor repairs to items such as leaky faucets, slow drains, torn screens, gutters, loose doorknobs, and broken windows. Make sure repairs are well done; buyers won't take you seriously if your home-improvement efforts look messy, shoddy, or amateurish.
Leaks and Moisture
Water stains on ceilings or in the basement alert buyers to potential problems. Don't try to cosmetically cover up stains caused by leaks. If you've fixed the water problem, repair the damage and disclose in writing to the buyer what repairs were made.
The "Wow" factor that first visual, high-impact impression your home makes on potential buyers can turn a looker into a buyer. To determine your property's curb appeal, drive through your neighborhood and note other properties; then approach your own house as if you were a potential buyer. How does it look? Does it "wow" you? Will its curb appeal attract buyers? Note what needs improving, such as trimming trees, planting shrubs, or painting gutters. Little things convey that you've cared for your home, and this is your opportunity to sell that important message to buyers who are shopping from the street, simply cruising neighborhoods just looking for houses for sale. To get them through your door, do what you can to make your property look like someone's dream home.
If it's peeling or blistering and you can't remember the last time you painted it, your house needs some attention. That also goes for stain that is significantly faded. A newly painted or stained exterior will help sell your house faster. And whether you do it yourself or hire someone, you'll also increase your home's value.
In the Yard
Grab people's attention by enhancing your yard and landscaping. If your house looks inviting and well-maintained from the street, people will imagine that it's attractive on the inside, too.
- Prune bushes and hedges; trim trees.
- Keep your lawn looking healthy and green by mowing it often, fertilizing it, and keeping it edged and trimmed.
- Clean up and dispose of pet mess.
- Weed your gardens; add fertilizer and mulch; then plant colorful flowers.
- In winter, keep your driveway and sidewalks shoveled, de-iced, and well-lit.
- Stack firewood, clean out birdbaths, repair and paint fences.
The Front Door
An attractive entry catches a buyer's eye and says, "Welcome," so highlight this area of your house with decorative touches, such as a wreath on the door or new shrubs and flowers around the steps. For an even grander entry, clean and paint your front door, or replace it with a new one for a few hundred dollars. Don't forget to fix and polish doorknobs, repair torn screens, and then put out that new welcome mat.
Keep yourself organized with the following checklist.
Clean and Maintain
- Windows, sills, and screens
- Walls and floor Tile
- Cupboards and drawers
- Light fixtures
- Ceiling fans
- Carpet and rugs
- Laundry room
- Replace furnace filter
- Dust furniture, TV and computer screens
- Remove clutter
- Pack personal
- Leaky faucets and plumbing
- Torn screens
- Slow drains
- Loose doorknobs
- Deck boards
- Broken windows
- Electrical fixtures
- Water stain damage
- Broken appliances
- Damaged walls and ceilings
- Worn carpet and rugs
- Damaged sidewalks and steps